Caesars Entertainment and MLB’s Chicago White Sox join forces
Philadelphia, Pennsylvania – Caesars Entertainment just announced a new partnership with MLB Chicago White Sox. The gaming giant is set to become the sports team’s official sports betting and casino partner under the deal. This announcement comes after Caesars released its first quarter 2022 financial results. One of the notable aspects is the reported revenue growth for the specified period.
Caesars and White Sox team up
Being one of the leading iGaming brands in the United States, Caesars holds a significant market share in the country. Their customer loyalty is rewarded with a wide range of bonuses and prizes. There is a promotion part going on which all new sports betting players who register on the platform can take advantage of by entering a Caesars Sports Betting Promo Code.
The latest partnership is another stepping stone in the history of Caesars in Illinois and northwest Indiana. This is where their patrons can immerse themselves in high-class betting and casino entertainment, including Harrah’s Metropolis, Grand Victoria Casino Elgin, Horseshoe Hammond and Harrah’s Joliet.
Among the benefits of the partnership, Caesars Entertainment can now officially display Chicago White Sox trademarks and logos, LED signage and other digital and social media assets. An example would be their terrain and video card. However, financial details of the deal have yet to be disclosed.
Effective immediately, the Caesars Entertainment and Caesars Sportsbook brands will appear in White Sox marketing campaigns. This includes their team merchandise. On top of that, fans will have access to special offers and promotions directly through the Caesars Sportsbook app.
Tom Reeg, CEO of Caesars Entertainment, shared his thoughts on the new partnership in an official press release. He believes that the two entities could not have chosen a better time to join forces. At the same time, he noted how Illinois is synonymous with the most passionate sports fandom, which is the perfect opportunity to introduce world-class betting. entertainment via the recently relaunched Caesars Sportsbook app.
Brooks Boyer, Chief Revenue and Marketing Officer for White Sox, is excited to deliver an extraordinary sports and entertainment experience to their engaged fans, which has been made possible through a partnership with Caesars, a global entertainment leader. Thanks to the newly formed partnership, their fans have many new programs and experiences to look forward to.
At the time of writing, Caesars has a presence in 23 states and jurisdictions across the United States, where the gaming giant operates the largest retail sportsbook chain. In Illinois, Caesars has been running an online sportsbook since September 2020. It was formerly a platform owned by William Hill, which was later rebranded as Caesars Sportsbook.
Since Illinois is widely recognized as one of the most profitable gaming markets in the United States, Caesars made a smart geographic decision to focus its recent development efforts on the region. The region’s monthly turnover produces some of the most respectable numbers in the industry. At the same time, unfortunately, the same cannot be said for Chicago, where quite a long time can pass before a casino opens its doors to gambling enthusiasts.
Caesars also has one of the most famous loyalty programs in the country. Sports bettors place their bets and earn loyalty points (called Rewards Credits) credited to their account. Once they’ve accumulated enough, they can choose from Caesars Rewards, including exclusive invite-only events with the White socks, member-only rates at Caesar destinations and other great benefits. After all, the 65 million members who enjoy program benefits can hardly be wrong.
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