Kanye West ends association with US clothing retailer Gap

Rapper, singer and songwriter Kanye West, who currently goes by the name Ye, has decided to end his Yeezy brand’s association with popular clothing and accessories retailer Gap after just two years. The 2020 deal has been hailed as groundbreaking.

West recently expressed his displeasure with Gap on his social media. He accused the company of copying his designs, failing to secure him a place on the board, excluding him from meetings, and more. He also accused Gap of breaching the terms of the deal and not opening stores for its fashion brand Yeezy.

Read also : Kanye West rants about former stepmom and porn addiction on Instagram, then deletes it all. View Items

Earlier, there were reports suggesting Gap executives were frustrated with Kanye’s laxity. The first product made under the deal was a down jacket costing $200. But it didn’t go on sale for a year.

Gap, America’s largest specialty apparel company, has itself been under water recently. Its Indo-Canadian general manager, Sonia Syngal, had to step down after a significant drop in sales.

In an internal company email, quoted by the BBC, current chairman and chief executive Mark Breitbard said that despite the brands’ shared values, “the way we work together to deliver this vision is not aligned”.

Recently, Gap was one of the things Kanye talked about in a series of social media posts, most of which are now deleted. He spoke about things as varied as his former stepmother Kris Jenner and her porn addiction which proved to be detrimental to his career. The messages left the internet puzzled.

“Don’t let Kris make you do Playboy like she did Kyle and Kim. Hollywood is a giant mess. Porn destroyed my family. I deal with addiction, Instagram promotes it. I won’t let that get to Northy and Chicago,” he captioned a photo of an unknown woman.

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